How ACR Landscaping Boosted PPC Performance by 215%

The Challenge

ACR Landscaping had been investing in Google Ads for over a year with disappointing results. Their cost per lead was unsustainably high, and many of the leads they were receiving weren't qualified for their premium landscaping services. They were considering abandoning digital advertising altogether due to the poor ROI.

Our Approach

After a comprehensive audit of their PPC campaigns, we identified several critical issues and implemented a strategic overhaul:

1. Campaign Restructuring: Completely rebuilt their campaign architecture with tightly themed ad groups and more specific targeting.
2. Custom Landing Pages: Designed service-specific landing pages that addressed common customer pain points and showcased their premium work.
3. Negative Keyword Optimization: Implemented an extensive negative keyword strategy to filter out unqualified traffic.
4. Ad Copy Enhancement: Rewrote all ad copy to focus on their unique value propositions and premium service quality.
5. Conversion Tracking Overhaul: Implemented proper conversion tracking to measure true ROI and optimize for qualified leads.

The Results

Within 3 months of implementing our PPC strategy, ACR Landscaping saw remarkable improvements:

• 215% increase in conversion rate from PPC traffic
• 42% decrease in cost per acquisition, making their digital marketing budget much more efficient
• 178% increase in qualified leads for their premium landscaping services
• 68% improvement in quality score across their Google Ads account
• 35% increase in average project value from PPC-generated leads

"We were ready to give up on Google Ads completely before working with Dylan. The transformation has been incredible - we're now getting high-quality leads at a fraction of the cost, and our calendar is booked solid with premium landscaping projects. The ROI speaks for itself."

— Amanda Rodriguez, Marketing Director, ACR Landscaping