How Ledgers Roofing Increased Website Traffic by 320% in 6 Months

The Challenge

Ledgers Roofing had been in business for over 15 years with an excellent reputation, but their online presence didn't reflect their expertise or the quality of their work. Their website was outdated, not mobile-friendly, and they were receiving very few leads through digital channels. They were primarily relying on word-of-mouth referrals, which limited their growth potential.

Our Approach

We developed a comprehensive digital strategy that included:

1. Complete Website Redesign: Building a modern, mobile-responsive website that showcased their work and made it easy for potential customers to request quotes.
2. Content Marketing Strategy: Creating informative blog posts and guides about roofing materials, maintenance tips, and common issues to establish them as industry experts.
3. Local SEO Optimization: Improving their visibility in local search results through Google Business Profile optimization, local citation building, and targeted keyword strategies.
4. Photo Gallery Enhancement: Showcasing their best work with professional photography and detailed project descriptions to build trust with potential customers.

The Results

Within 6 months of implementing our strategy, Ledgers Roofing saw dramatic improvements:

• 320% increase in website traffic from both organic search and direct visits
• 195% increase in qualified leads coming through their website contact forms
• 28% increase in average project value as the improved website better showcased their premium roofing options
• Top 3 rankings for 12 high-value local keywords related to roofing services
• 75% increase in phone calls directly attributed to their Google Business Profile

"Our website went from being practically invisible to becoming our best salesperson. The quality of leads we're getting is outstanding, and we're now booking larger projects than ever before. Dylan's work has completely transformed how we acquire new customers."

— Thomas Ledger, Owner, Ledgers Roofing